At 1eeee, your personal data belongs to you. This Privacy Policy explains exactly what information we collect when you use Pakistan's favourite cricket betting and casino platform, how we use it, who we share it with, and the controls you have over your own data.
Six principles that guide how 1eeee handles every piece of data you share with us. These are not just promises — they are baked into our systems and processes.
1eeee only collects the personal data that is strictly necessary to operate your account, process your PKR transactions, and comply with our international gaming license obligations. We do not collect data for the sake of it.
All personal data held by 1eeee is stored on encrypted servers with access controls strictly limited to authorised personnel. Payment information is processed via PCI-DSS compliant gateways and is never stored in plain text by 1eeee.
1eeee does not sell, rent, or trade your personal data to unaffiliated third parties for their own commercial or marketing purposes. Your information is not a product. Any data sharing with service providers is governed by strict contractual data processing agreements.
You have the right to access, correct, and request deletion of the personal data 1eeee holds about you. Marketing preferences can be updated at any time from your account settings. Data subject requests are handled within 30 days of receipt.
1eeee uses cookies and similar tracking technologies to improve platform performance and personalise your experience. Non-essential cookies require your consent. You can manage cookie preferences at any time through your browser settings or the 1eeee cookie preference centre.
Receiving promotional emails, SMS notifications about PSL betting odds, and bonus alerts from 1eeee is always optional. You can unsubscribe from all marketing communications at any time — and if you self-exclude, all marketing stops immediately, automatically.
This Privacy Policy ("Policy") is issued by 1eeee ("we", "us", "our", "the Platform") and applies to all personal data collected through the 1eeee website at https://1eeee.bet, any associated mobile applications, and any other digital touchpoints operated by 1eeee in connection with its online betting, casino, slots, live games, and related services.
1eeee is committed to protecting the privacy of all persons ("you", "the Player", "the User") who access or use its platform. We process your personal data lawfully, fairly, and transparently, in accordance with the data protection obligations imposed under our international gaming license and applicable privacy frameworks.
This Policy should be read alongside 1eeee's Terms & Conditions and Responsible Gaming Policy. By registering an account or continuing to use the 1eeee platform after this Policy has been updated, you acknowledge that you have read and understood its contents.
Summary: We collect your data to run your 1eeee account, process your PKR deposits and withdrawals, comply with anti-money laundering obligations, and improve your platform experience. We do not sell your data to third parties.
For the purposes of applicable data protection law, 1eeee acts as the data controller in respect of all personal data collected through the 1eeee platform. This means 1eeee is responsible for determining the purposes and means of processing your personal data.
Where 1eeee engages third-party service providers to process personal data on its behalf (for example, payment processors, KYC verification providers, or customer support platforms), those third parties act as data processors under written data processing agreements that bind them to process your data only on 1eeee's instructions and in accordance with applicable data protection standards.
If you have any questions about how 1eeee processes your personal data, or wish to exercise any of your data subject rights as described in Section 10 of this Policy, you may contact the 1eeee Data Protection team via email at [email protected] with the subject line "Data Protection Request".
1eeee collects personal data from you in several ways: directly when you register and use the platform, automatically when you interact with the website, and occasionally from third parties such as identity verification providers. The categories of data we collect are described below.
When you create a 1eeee account, we collect the following information:
To satisfy our obligations under our international gaming license and anti-money laundering (AML) requirements, we may collect:
When you contact 1eeee support via live chat or email, we retain records of the communication including the content of your messages, the date and time of contact, and the resolution outcome. These records help us maintain service quality and resolve any future disputes.
Age Verification: We use your date of birth and identity documents specifically to verify that you are 21 years of age or older before permitting real-money betting activity on the 1eeee platform. This is a legal obligation under our gaming license and is non-negotiable.
1eeee uses the personal data we collect for the following purposes:
| Purpose | Data Used |
|---|---|
| Creating and managing your 1eeee account | Registration data, KYC documents |
| Processing PKR deposits, withdrawals, and refunds | Financial & transaction data, payment method details |
| Verifying your identity and age (21+ requirement) | KYC data, date of birth, government ID |
| Detecting and preventing fraud, AML compliance | Transaction data, device data, betting activity |
| Providing customer support and resolving disputes | Support communication records, account data |
| Personalising your platform experience and recommendations | Betting activity, session data, game history |
| Sending you marketing communications (where consented) | Email address, mobile number, marketing preferences |
| Responsible gaming monitoring and intervention | Betting activity, deposit patterns, session logs |
| Platform analytics and performance improvement | Technical & device data, navigation data |
| Compliance with gaming license obligations and legal orders | All categories as required |
1eeee does not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or being required to do so by law.
Every instance of personal data processing by 1eeee relies on one of the following lawful bases:
1eeee does not sell, rent, or trade your personal data with third parties for their own commercial purposes. We may share your data in the following limited circumstances:
1eeee works with a small number of carefully selected third-party service providers who process personal data on our behalf strictly in accordance with written data processing agreements. These providers include:
1eeee may disclose personal data to law enforcement agencies, regulatory bodies, gaming authorities, or sports integrity organisations where required to do so by a valid legal order, court order, or regulatory direction. Where legally permissible, we will notify you of such a disclosure.
In the event of a merger, acquisition, restructuring, or sale of all or part of 1eeee's business assets, your personal data may be transferred to the acquiring entity as part of that transaction. We will provide advance notice of any such transfer and the privacy protections that will apply to your data going forward.
Reminder: 1eeee will never share your personal data with unaffiliated advertisers or data brokers. Our revenue comes from gaming services, not from monetising player data.
1eeee operates under an international gaming license, and some of our service providers — including cloud infrastructure, KYC verification, and fraud detection partners — may be located outside of Pakistan. Where personal data is transferred internationally, 1eeee ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy.
These safeguards may include: standard contractual clauses incorporated into data processing agreements with service providers, adequacy decisions, or other recognised data transfer mechanisms applicable under the relevant privacy frameworks governing our operations.
If you would like more information about the specific safeguards applied to your personal data in the context of international transfers, you may contact 1eeee at [email protected].
1eeee uses cookies and similar technologies (including pixel tags and local storage) on its platform. Cookies are small text files placed on your device that help us recognise you, remember your preferences, and understand how you interact with the 1eeee platform.
You can manage your cookie preferences at any time through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies will prevent you from logging in to your 1eeee account and using the platform. Instructions for managing cookies in common browsers are widely available in each browser's help documentation.
Note: Third-party game providers whose titles are hosted within the 1eeee platform may set their own cookies in connection with the delivery of their game content. 1eeee is not responsible for the cookie practices of third-party game studios.
1eeee retains your personal data for as long as your account is active and for a period after account closure as required by our international gaming license and applicable legal obligations. The following general retention guidelines apply:
When personal data is no longer required for any of the purposes described in this Policy and no legal obligation requires its retention, 1eeee will securely delete or anonymise it.
Subject to applicable law and certain limitations specific to the gaming regulatory context, you have the following rights in relation to the personal data 1eeee holds about you:
To exercise any of the rights listed above, please contact 1eeee at [email protected] with the subject line "Data Subject Request". We will respond within thirty (30) days of receiving your request. We may need to verify your identity before processing your request.
The 1eeee platform is strictly intended for adults aged 21 years and above. 1eeee does not knowingly collect, process, or retain personal data from any person under the age of 21. Age verification is a mandatory step in the 1eeee account registration process, and additional KYC identity checks are conducted where there is any doubt about a player's age.
If 1eeee becomes aware that personal data has been inadvertently collected from a person under the age of 21, we will immediately suspend the associated account, void any balances, and permanently delete all personal data associated with that account without exception.
If you are a parent or guardian and believe that a minor in your care has registered on the 1eeee platform, please contact us immediately at [email protected] so that we can take prompt corrective action.
1eeee implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. Key measures include:
Notwithstanding these measures, no system is entirely immune to security risks. In the event of a data breach that is likely to pose a significant risk to your rights and freedoms, 1eeee will notify affected players without undue delay and in accordance with applicable notification obligations under our gaming license.
With your consent, 1eeee may send you marketing communications about betting promotions, PSL cricket odds, casino bonuses, new slot releases, and other 1eeee products and offers. These communications may be delivered by email, SMS, or push notification depending on your preferences.
You can manage your marketing communication preferences at any time by:
Opting out of marketing communications does not affect the delivery of transactional messages — such as deposit confirmations, withdrawal notifications, or security alerts — which are sent as part of the 1eeee service and cannot be disabled while your account is active.
Players who have activated self-exclusion on their 1eeee accounts will be automatically removed from all marketing lists for the duration of their self-exclusion period. This happens immediately upon self-exclusion activation and requires no further action from the player.
1eeee reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or changes to the services we offer. The "Last Updated" date at the top of this page will be revised whenever a change is made.
Where changes are material — meaning they significantly affect the way we process your personal data or your rights — 1eeee will provide notice to registered players via email or a prominent on-platform notification at least fourteen (14) days before the changes take effect, where reasonably practicable.
Continued use of the 1eeee platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not accept the revised Policy, you should cease using the platform and close your account in accordance with the process described in the Terms & Conditions.
We encourage you to review this Privacy Policy periodically to stay informed about how 1eeee is protecting your information. The most current version is always available at https://1eeee.bet/privacy-policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 1eeee handles your personal data, please contact us through the following channels:
1eeee will acknowledge privacy-related complaints within five (5) business days and endeavour to provide a full response within thirty (30) days. Where a complaint is particularly complex or requires investigation, we will keep you informed of progress.
If you are not satisfied with 1eeee's response to your privacy complaint, you may have the right to escalate your complaint to the relevant data protection authority or gaming regulatory body under whose jurisdiction 1eeee operates. Details of the applicable regulatory body are available on request.
Responsible Gaming: If your privacy enquiry relates to your responsible gaming data — such as your self-exclusion record or deposit limit history — please visit our Responsible Gaming page or contact support directly via live chat for the fastest response.
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